Digital Annual Reports Are the Undeniable Future

Preparing an annual report and publishing it on the company website is a common thing for every business, just as sending annual reports in newsletters to subscribers. However, many businesses think that’s everything there is to annual reports. The truth is, there’s so much more!

In fact, many businesses are taking steps to maximize their annual report publishing potential by going digital. These next-gen, smart reports take full of advantage of today’s technology's, and in this article, we’ll describe the difference digital annual reports can make for your business.

Features

Better Navigation & Multimedia Inclusions

Designing an annual report ideally suitable for web reading with favoured UX and attractive texts is very important, as it helps the reader to better navigate the report as a webpage. Likewise, you should always take measure to hyperlink contents in the report to landing pages and related contents outside the report.

Digital annual reports also support all types of contents such as videos, GIFs, etc., freeing you from the restrictions of plain text and images. As many businesses understand, adding videos adds more substance for any and all readers.

Analytics-enabled

Digital reports enable you to harness analytics’ power and track the key performance metrics of all your reports. Monitoring metrics like a report’s heat map, most clicked sections, and readers’ most-skipped sections helps you to tailor all future reports towards a more engaging and effective experience.

Maximize Reach

Your shareholders and financial analysts taking care of your stocks and numbers will always look at your financial statements, regardless of the format you have them in the reports. By choosing an accessible and downloadable format, you inevitably allow them (and yourself) to better reach customers, employees, suppliers, and resellers. Don't forget to address everyone with a separate, customized interface.

Extended Content Strategy

Digital annual reports are an integral part of your content strategy. Digital reports combined with a perfect content management strategy and a well-executed layout design are, by definition, a major improvement to your multi-channel marketing capabilities. Though digital annual report might seem costly in the beginning, the later benefits more than make up for it.

Indeed, when you decide to put an annual report making software in place, creating, managing, and optimizing your annual reports becomes far more comfortable. See what digital annual reports can do for you and your business today!