10 Nonprofit Fundraising CRMs To Help Raise Capital
If you’re a nonprofit organization that relies on donor funds to operate, you could always benefit from more, right?
Getting more isn’t especially complicated, at least in theory: You either need more donors, or you need your current donors to donate more.
The tricky part is doing either of those things well and consistently. Both getting more donors and getting more out of the donors you have can be difficult to execute, but a nonprofit-focused CRM can help significantly.
As nonprofit organizations embrace and accelerate digital transformation, one area undergoing major change is how they manage donor relationships. Using a customer relationship management (CRM) software tool designed for nonprofit fundraising is an especially effective way to streamline donor management and greatly expand your fundraising capabilities.
Below, we’ll explore what to look for in a fundraising CRM and highlight 10 of our top picks to help you narrow down your list.
What Makes a Great Nonprofit Fundraising CRM?
Most customer relationship management (CRM) software is built around the premise of increasing sales. While sales and fundraising have some similarities (they’re both about bringing in revenue), the two disciplines require vastly different approaches.
Just because a CRM has a proven track record of growing sales doesn’t mean it will automatically fit your nonprofit fundraising needs. In fact, it might be missing several features you rely on for reaching new donors.
Nonprofit organizations must ask a foundational question that goes deeper than just “which CRM is the best?” They need to ask: what makes a CRM good for nonprofit fundraising?
A great nonprofit fundraising CRM will include features like:
- Donor management
- Fundraising campaign tracking
- Fund allocation visibility
- Fund utilization visibility
- Automated communication
- Reporting and analytics
- Integrations with other business tools
These features enable nonprofits to more clearly understand their donors, their fundraising campaigns, and where their funds are being allocated and spent.
The Top 10 Nonprofit Fundraising CRMs
To help you in your search for the right CRM for your nonprofit, we’ve narrowed down the list to only those CRMs that are built with nonprofits in mind. The CRMs we’ve reviewed below are standout examples that can help your nonprofit organization achieve its fundraising goals.
- Archarina’s ArcCRM
- Bloomerang
- Blackbaud Raiser’s Edge NXT
- Classy
- Little Green Light
- Bonterra
- Springboard
- CharityEngine
- DonorDirect
- Giveffect
ArcCRM is a highly customizable and scalable nonprofit CRM known for its user-friendly interface, low learning curve, and nonprofit-centric features (like donor management, fund allocation visibility, and fund utilization visibility). ArcCRM includes powerful analytics, custom reports, and forecasting tools that help you plan campaigns, forecast performance, and analyze performance for continuous improvement.
Because Archarina and ArcCRM are designed for nonprofits and smaller teams, the platform is cost-effective at a much smaller team size than many CRMs, and it really thrives for nonprofits with between 50 and 250 team members.
Archarina is also flexible as a donor management system and fundraising software, with tons of available integrations available to connect your CRM to the rest of your tech stack. With a wide range of customization options, ArcCRM further allows nonprofits to refine their CRM environment and optimize every aspect of their fundraising efforts.
Best for: Nonprofits that require highly customizable nonprofit CRM software capable of scaling as the organization grows.
Bloomerang is known as an ultra easy-to-learn CRM with one of the friendliest user interfaces out there. The CRM offers valuable donor engagement tools that keep your donors connected to your mission — and your campaigns. The intuitive dashboard provides at-a-glance insights, and the platform is known for having a highly effective customer support team to help you make the most of what’s available here.
Of course, this level of simplicity and intuitiveness comes with a trade-off: both in terms of breadth and depth of features, Bloomerang offers less than many others. If the platform has everything you need (both right now and down the road as you grow), then it’s one of the strongest contenders out there. However, some nonprofits may find themselves outgrowing the platform or needing features that just aren’t there.
Best for: Smaller, less tech-savvy nonprofits focused on donor retention and engagement.
Blackbaud is a legend in the nonprofit and education spaces with a nearly 40-year history. They make a wide range of SaaS tools, including school and tuition management, merchant services, and a wide range of fundraising tools.
Raiser’s Edge NXT is their latest CRM, and it’s packed with powerful analytics tools that offer deep insights, as well as detailed event management tools. Raiser’s Edge is a workhorse capable of powering complex campaigns and storing vast amounts of data, such as the very large databases a national nonprofit would have.
Blackbaud’s tools are quite powerful, but the company’s interfaces tend to be on the clunky side. Customization is possible but requires technical expertise. Also, Blackbaud’s various tools and modules aren’t well integrated, so data siloing is a concern (especially if you want to use multiple products).
Best for: Large nonprofits needing advanced fundraising and event management features (and with the support staff to handle the software complexity).
If what you’re really after in a CRM is a better online giving platform, Classy might be worth a look. It isn’t a fully fledged CRM on its own, but it does integrate with others (including Raiser’s Edge NXT). Instead, Classy focuses on crowdfunded and peer-to-peer fundraising (which is why it was recently acquired by GoFundMe).
If you’re looking for a form-based and ecommerce-friendly platform for receiving online donations, Classy could be your solution. Just don’t expect to use it as a solo tool for donor management.
Best for: Nonprofits running frequent online fundraising campaigns (but who already have CRM capabilities through another tool).
Little Green Light isn’t the most powerful nonprofit CRM on this list, but it is one of the most affordable. It’s a great first step up from management by spreadsheet, so if you’re currently operating out of Microsoft Excel or Google Sheets, Little Green Light might be a natural next step.
Little Green Light has easy-to-use (though limited) donor management capabilities, customizable fields that allow nonprofits to track the data most relevant to them, and solid reporting tools that help in making informed decisions. These features just don’t go as deep and aren’t as customizable as many nonprofits wish them to be, with some complaining about missing features or customization.
Best for: Small- to medium-sized nonprofits seeking an affordable yet powerful CRM.
Running a nonprofit well means managing donors and volunteers. Bonterra is a nonprofit CRM designed to help with both sides of this equation. Alongside grant tracking and donor database management capabilities, you’ll find a selection of volunteer management features. Combined, these create a comprehensive approach to nonprofit operations.
There’s also predictive analytics to help understand what donors are likely to do next, plus omnichannel marketing tools to keep spreading your message and growing your audience.
It’s important to note that Bonterra has grown into this all-encompassing solution through acquisition, gobbling up numerous smaller CRM tools (including EveryAction, Salsa, and Network for Good). This approach to growth can lead to confusion as the parent company sunsets various tools, merges features, and so on.
Best for: Nonprofits looking for a comprehensive solution that includes both donor and volunteer management.
Springboard is an enterprise-grade nonprofit CRM built to be Salesforce fluent, designed for both fundraising and advocacy. It’s ideal for large nonprofits (ASPCA, NPR, and the Wildlife Conservation Network are all customers) that are already using Salesforce but who need a better way to handle grassroots organizing and supporter engagement.
Online donation processing, simplified fundraising, and robust supporter engagement analytics are also included, and an automated sustainer upsell tool helps nudge one-time givers into becoming recurring givers.
Best for: Large nonprofits using Salesforce that need strong advocacy and fundraising features.
CharityEngine is another enterprise-level nonprofit CRM originally built for one of the world's largest nonprofits. It combines donor management tools with event management and automated marketing capabilities, delivering extreme power to nonprofits positioned to use it.
CharityEngine keeps information organized even within very large nonprofits, and the automation capabilities are significant here. With APIs and integrations aplenty, CharityEngine can connect to the other tools and applications you rely on.
The price tag for CharityEngine could be prohibitive for nonprofits that don’t run like enterprise organizations, and so could the complexity of setup and onboarding.
Best for: Larger nonprofits that need an automation-friendly CRM.
DonorDirect is a faith-based fundraising platform with a wealth of features appealing to faith-based organizations. For example, a matching gift module is a popular way to stretch the reach of one-time major gifts by turning them into matches.
You’ll also find robust donor engagement tools and customizable reporting here that can meet the needs of all nonprofits but that are especially effective in faith-based missions.
DonorDirect’s tailored approach to donor management makes it ideal for organizations with unique donor engagement needs as is typically the case in religious nonprofits. With DonorDirect, you can execute fundraisers more quickly and improve donor relations even as you expand revenue through the use of matching programs.
Best for: Faith-based organizations and nonprofits with complex donor requirements.
Giveffect is designed to be an all-in-one nonprofit software solution, including capabilities related to fundraising and donor management/CRM. There’s also online giving, events management, volunteer management, analytics, segmentation, and marketing automation.
Used together, these features can greatly streamline operations and maximize efficiency for nonprofit organizations.
Because Giveffect covers so much ground, its automation features are especially effective at reducing the workload on nonprofit teams. For example, nonprofits can automatically issue tax receipts, send marketing communications, and manage volunteer shifts.
Best for: Nonprofits looking for a CRM with built-in automation for both campaigns and day-to-day operations.
How To Use Archarina To Maximize Your Fundraising Efforts
ArcCRM, the CRM system from Archarina, is the ideal nonprofit fundraising CRM solution for maximizing fundraising efforts.
ArcCRM includes all sorts of features and functionality that can take your fundraising to the next level, including these CRM features:
- Streamlined donor management: Using donor segmentation and custom donor profiles, you can nurture and improve donor relationships and target the right messages to the right donors, at every stage in the donor journey.
- Campaign performance monitoring: Thanks to time tracking and real-time reporting, you’ll see how a campaign is progressing as it develops and then how it performs once launched.
- Better automated communication: Automating comms (email marketing, social media, etc.) leads to consistent engagement and more effective donor management.
- Scalability and integration: ArcCRM scales well and integrates seamlessly with the rest of the Archarina suite as well as many other essential nonprofit tools.
- Fluid flexibility: Every nonprofit is unique, and ArcCRM can be configured to fit all of those uniquenesses, including any architecture and any size of data.
- Forecasting and fund utilization visibility: Better visibility allows you to maximize your efforts through targeted outreach and increased credibility with donors.
- Task and workflow automation: Save team members time on repetitive tasks like sending follow-up emails, and keep them on track with automated reminders about upcoming responsibilities.
ArcCRM is the smart choice for nonprofits that need to increase their fundraising totals. As an all-in-one donor management software and CRM solution, ArcCRM keeps your staff focused and productive — and your donors happy and engaged.
Take Your Fundraising to the Next Level With Archarina
For nonprofit organizations focused on fundraising and donor management, ArcCRM by Archarina is the clear next step. Whether your main goal is to improve relationships with donors through more effective communication, to increase overall donations, or to turn one-time donors into recurring donors, ArcCRM is the best nonprofit CRM to help you do more and do it more effectively.
Ready to see ArcCRM and the Archarina suite in action? Schedule your demo today to empower you to grow your fundraising efforts!
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